Digital marketing for childcare may sound like a modern-day buzzword, but it’s something that every business needs to incorporate into its strategy. The concept is essentially a shift in the way companies connect with their consumers and involves using online channels, such as search engines, social media and emails, to reach and engage audiences. For childcare centers, this means reaching parents when they’re looking for care and making decisions about their children’s futures.

Local SEO is a key digital marketing strategy that ensures your childcare center shows up in searches by parents in your area. This is accomplished by optimizing your website to display important information, such as hours of operation, type of payment accepted and location. It also includes using specialized markup, such as Schema, to provide search engines with more detailed information about your webpages.

Building Blocks of Success: Harnessing Digital Marketing for Your Childcare Business

Social media marketing is another key digital marketing strategy for childcare centers. By creating content on your Facebook page and Instagram that promotes your services, you’ll attract potential parents to your site. This content can be in the form of photos, videos, or blogs and should be designed to answer questions parents might have about your facility.

Enrolment Boost ads can also be used to drive traffic to your website and childcare center. They’re a great way to target specific keywords that parents use when searching for daycare centers, and they can be displayed on Google’s search engine results pages alongside organic listings. In addition, PPC ads can be retargeted to parents who visit your website or social media pages.