Having a list of valid and active verify email addresses is the cornerstone of any successful cold email campaign. If you regularly send messages to invalid or inactive email addresses, your hard bounce rate will increase and your email deliverability will take a hit. Email verification is a nifty process that can help you keep your email lists clean and up-to-date so that your emails actually reach your recipients.
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The process of verifying an email address involves both frontend and backend validations. Frontend validation involves setting up an interface on your website or application where users can enter their email address. Backend validation involves generating a unique code or link to activate the account. Once the user has verified their email address, the system can then send an email to them.
This process of verification can be time-consuming and inefficient, especially if you’re trying to verify large numbers of email addresses in bulk. Fortunately, there are several automated methods for verifying email addresses that can save you time and ensure the accuracy of your contact list.
The most common method is sending a test email to the email address and checking for a response. This can be done by using an SMTP (Simple Mail Transfer Protocol) email verification service that pings the email address to see if it is capable of receiving emails and responding to them. Email verification services can also detect role-based email addresses, such as ‘help@’ or ‘info@’, which are often used by spammers to collect email addresses and send them unwanted emails.
