There’s no doubt that Link building in SEO is an essential strategy for businesses to adopt. After all, multiple studies have shown that backlinks are one of the top ranking factors on Google. However, it’s important to understand how to do this properly and avoid using “black-hat” techniques that can get your site banned from Google altogether. This guide will steer you through the basics of Link building, help you understand why you need it in your SEO strategy, and give you the information needed to implement a successful strategy.

ASaket Wahi SEO lot of people think that just about any type of content can be linked to. And while that’s somewhat true, there are a number of ways to create truly link-worthy content. For example, if you create a tool that can really solve problems for people, then chances are that people will want to link to it. The same can be said for a new product or service that truly revolutionizes an industry.

Why Link Building is Crucial for SEO Success

While it may seem intuitive that the New York Times and your friend’s small travel blog could not possibly have equal value, it’s important to remember that Google is a machine whose evaluation of quality content is driven by complex algorithms. And despite the fact that these algorithms are secret, SEO experts have gathered a great deal of empirical evidence that shows different types of links can have very different effects on page rankings.

Some of the most common techniques for link building are social media promotion, guest blogging, and creating high-quality content that establishes your business as a thought leader in its niche. These are all very effective strategies. But some of the most powerful link building techniques are those that don’t focus on getting links from other websites, but rather on helping people discover your content. These include submitting your URL to business directories, Q&A sites, and forums.