Having a clean email list is one of the most important things you can do to improve your marketing campaign. If your campaigns get thrown into the promotional or spam folder, it’s going to be very difficult for you to maintain a positive sender reputation and keep your subscribers engaged. That’s why many marketers run an email validation tool to ensure that the email addresses they are collecting are valid and not in the spam traps or other bad places.
Precision in Every Inbox: How an Email Validation Tool Elevates Campaign Success
The best email validation software checks more than just whether the email address has the right format. It looks at the syntax, verifies if the domain is active and that it accepts incoming emails. It also identifies if the email is in a catch-all server, and it detects disposable email addresses that are only used for one time. Moosend is the best email validation tool for businesses of all sizes, providing a free trial with 100 verification credits, and a pay-as-you-go or monthly subscription option. It has a number of useful features that make it easy to use, including an SMTP authentication check, a catch-all server check, and an inbox availability check. It also provides a real-time status report of how many addresses are invalid or not deliverable.
Email verification tools are quick and inexpensive, so it makes sense to run them regularly to prevent your email from ending up in junk folders. Not only does it hurt your delivery rates, but it also puts you at risk for fines under the CAN-SPAM Act.