A free carrier lookup is a service that identifies the mobile network operator (carrier) for any phone number, including landline and cellular numbers. It’s used for many purposes, such as verifying a phone number, routing telecommunications and tailoring marketing efforts to cell phones.
What is number lookup?
It’s a necessary tool for text message marketing, since the telecommunications industry has different rules and regulations regarding the delivery of marketing messages. Specifically, the carrier information is required for compliance with text messaging laws.
Most telecommunications providers have a set of codes that identify the specific carrier a phone number is associated with. A carrier lookup uses these codes to determine the phone’s carrier, whether it is a landline, cellular or VOIP. The lookup will also return the line type for the phone (landline or cellular) and the zip code of the area where the phone number is located.
Using a free carrier lookup can improve the quality of your contact data and boost the deliverability of your SMS campaigns. With accurate, up-to-date data you can ensure that your messages are delivered to the right people at the right time – and not to spam accounts or disconnected numbers. By swerving out invalid numbers, you can save on costs and avoid wasted resources for your company. This is especially important when you are running a business that utilizes the most effective marketing tool in modern times, a text message!