There are many different TikTok ad types for marketers to consider. The one that’s right for you will depend on your brand and what your marketing objectives are.

For example, if your goal is to drive awareness, TopView ads are the perfect choice. These ads appear as a full-screen video as soon as users open TikTok, which means they’re hard to miss! They can also include a link to a landing page or a hashtag challenge (more on that in the next section).

Tailoring Your Strategy: TikTok Ad Types for Marketers

If your marketing objective is to nurture potential leads, TikTok lead-generation ads are a great option. These ads direct TikTok users to an Instant Form within the app where they can provide their contact information, express interest in your product or service, and more. You can even connect your Product Catalog Feed to this ad type, so TikTok can automatically suggest and display your products for users to purchase.

And finally, if you want to sell your product directly on TikTok, Dynamic Showcase Ads are the way to go. These ads display your product in a beautiful gallery and link to your website or app download page, making it easy for TikTok users to shop right from the platform.