Check email addresses is an essential part of your marketing strategy, and ensuring that your list is clean is key to achieving your email deliverability goals. A clean, valid email list helps you avoid spam traps and other invalid addresses that cause your emails to bounce or end up in the spam folder, which can damage your sender’s reputation and ultimately cost you money with your ESP.

Invalid emails can come from a few different sources. Some are preventable, like when people sign up for your newsletter and forget to include their @ symbol or use a space. Other times, it’s due to a problem with the person’s computer or their antivirus program, which is why it’s important to test an email address by sending it to yourself and making sure it works.

Ensuring Email Accuracy: Check Email Address

Fortunately, there are many tools available that can help you check an email address, or validate an email address, for free. These tools are known as email verification tools, and they can help you reduce your bounce rate by identifying and removing invalid or non-functional email addresses from your list. Most verification tools require you to upload a list of email addresses, and they will run a series of checks against each address, including syntax, domain verification, checking the MX records of the domain, role-based account detection, honeypots, and extended SMTP verifications.

Using an email validation tool is the quickest and easiest way to ensure that you have a clean, valid list of email addresses. By doing this, you can improve your email deliverability rates and cut your bounce rates to practically zero.